Customer service assignment Case Study Example | Topics and Well Written Essays - 750 words

Customer service assignment - Case Study Example t an ambience to its customers, which not only helps the customer in enjoying the drinks and meals but also helps in the restaurant in gaining goodwill. In order that the restaurant is able to satisfy the customer and re-invite them in future, it is very important that restaurant is able to market itself in an effective manner. Traditionally, four Ps are considered of prime importance for an enterprise to market itself. The marketing mix is thus known to comprise of1 Product, Price, Place and Promotion. Though Ahmed might be offering the best products at reasonable prices, but in this case, what seems to be lacking is the promotion. Promotion doesn’t necessarily mean coming out with advertisement in newspapers or commercials in television or radio. But, a satisfied customer can often prove to be an effective ambassador of the product or service. A well behaved customer care executive or salesperson can also help in assisting the good word about the business entity. The restaur ant must not only be looking at tangible benefits, but intangible benefits also prove to be of immense importance towards the success of the venture. For example, intangible benefits like goodwill and brand equity can only be strengthened with a pro-active attitude from the employees and customers. It needs to be emphasized here that engaging the customer and informing him or her about the products or services on offer is extremely important for them to make a choice. There might be regular customers fully aware about the products, but even those customers love to get pleasant surprises in the form of new dishes or new schemes. Being unfriendly is certainly an unpardonable act towards the customers. Therefore, in order that the observed shortcomings can be done away with and employees behave in a professional manner and prove to be friendly for the customers, they need to be trained. The rule of thumb in customer service is that whosoever comes in contact with the customer, is supposed to