Rumored Hype on How to Write Counter Argument and Refutation in an Essay Samples Discovered

Rumored Hype on How to Write Counter Argument and Refutation in an Essay Samples Discovered The Fundamentals of How to Write Counter Argument and Refutation in an Essay Samples Revealed The very best part is that you're able to deal each argument or counterargument in distinct paragraphs or as you feel based on the range of the argument and evidences supporting it. A good conclusion will summarize all data that has happened in the report and use it in order to give one final reason why you need to join our side. Your objective is to simply compose a concise overview of the opposing view to illustrate that you understand and can acknowledge another viewpoint. Due to this, forming a counter argument to common beliefs is a fantastic way to learn about important problems. It is almost always better to locate a paper which presents strong and clear arguments, in addition to a well-developed thesis. Write down your notes on this issue and particularly concerning the paper you need to refute. Every argumentative essay should depend on a topic that may be debated. You have to know, at first, what's the purpose of an argumentative essay. You may continue to keep your argumentative essays for your upcoming job portfolio in case they're highly graded. You might want to tie this paper to your group presentation topic, but you're not required to achieve that. For an argumentative essay to be prosperous, it's required to find the appropriate topic. It is possible to watch the subsequent video for more information relating to this essay. How to Write Counter Argument and Refutation in an Essay Samples Explained A decent persuasive argument will use the latest data and data from verified sources. For you to observe ideas in a transparent fashion, utilize a mind mapping program. Even if you're a specialist in a particular field, don't be afraid to use and cite external sources. You will then have to approach the subject by gathering, generating, and evaluating credible sources to back up your evidence. In the lack of clear bases or justifications it cannot be declared valid. In the place of defending your position or points at this time, you should develop a statement indicating your position on the topic instead of defending it. Therefore, whenever you file a claim, always offer supportive evidence. Additionally, all counter claims ought to be backed with good evidence also. What the In-Crowd Won't Tell You About How to Write Counter Argument and Refutation in an Essay Samples These are debates where all the sides don't want to listen to one another. You also need to state why your position is the very best. For people who want a notion of how this would impact American society, look at Europe. A more severe issue is that the high price tag of a university education will signify that lots of families are reluctant to have more than 1 child, exacerbating the falling birthrates in some specific nations. Bear in mind, you're writing an argument, which means that your purpose is to convince your readers. What's more, you get a close peer-review your work to recognize a number of the hidden mistakes. After creating an outline, you will need to make the drafts. As you transition from 1 body paragraph to another, you ought to use such words to protect against the reader from getting lost. Consider how much money they waste shipping in all those textbooks and ensuring they're current and have all of the info that you should graduate. Secondly, you ought to use a professional tone in your paper. English language classes usually want a lot of writing. Many institutions argue that standard textbooks continue to be the thing to do. The Importance of How to Write Counter Argument and Refutation in an Essay Samples Bear in mind that you're not developing another thorough argument when you compose a counterargument. Concentrate on convincing your audience to think your ideas are better. It's possible to use general statements, or speak about specific people who you want to refute. It's possible to take professional assistance from the experts of MyAssignmenth elp.com. It helps the reader to prefer 1 argument over another. However, as soon as a writer takes the initiative to deal with the absolute best arguments head-on and is ready to first acknowledge their validity and refute or disprove them, it's all the more persuasive. There are several ways whereby the tool of refutation can be used. Accordingly, as a way to compose a great refutation essay, you ought to know the conception of your opponent very well. It is crucial to incorporate a source in your refutation to be able to be credible. To conduct an exhaustive refutation you will want to conduct outside research to find evidence indicting the author's position. Finally, one needs to conclude a refutation with a comparison or restating of the chief point. How to Write Counter Argument and Refutation in an Essay Samples Fundamentals Explained An illegal immigrant can't be considered an employee under the IRCA, which automatically manages the discrimination issue. A good deal of public controversy was sparked on the discourse of affirmative action, which is all about the discrimination of the immigrants at work. These workers aren't given all types of health care or some other benefits (White). One reason for this is due to the fact that colleges earn their income based off of their textbooks. Ideas, Formulas and Shortcuts for How to Write Counter Argument and Refutation in an Essay Samples Becoming in a position to formulate and compose a productive counter argument is just one of the most crucial skills anyone can possess. Before you decide your position on the subject, you should reflect on all the surfaces of the subject. The first thing you're likely to have to do is to pick a topic that has more than one clear side. A counterargument is fundamentally the argument or view of an issue from the opposing side. Ruthless How to Write Counter Argument and Refutation in an Essay Samples Strategies Exploited Every individual has the right to fully grasp how that food will influence their physique. You're able to acquire fast food on just about any street nowadays. Fast food isn't bad so long as you eat it every once in a little while, but a number of people decide to eat fast food each day. Due to this a lot of us lack the billet he to fully grasp how bad the very first food we co nsume is.

Environmental Scanning of Nintendo - 662 Words

1. Environnemental scanning Macro Environment Macro environment is said to be the most general layer of the environment. This consists of broad environmental factors that have an impact on the organization. The PESTEL framework helps us to identify the future trends which might impinge on Nintendo and therefore identify the key drivers of change. On the other hand the five forces framework helps to understand how the competitive dynamics within and around the video game industry are changing. PESTEL Framework: This categorizes environmental influences into six main types: political, economic, social, technological, environmental and legal. Political: Factors such as taxation policies, foreign trade regulations and social welfare†¦show more content†¦Also, games have an influence to the culture of people; bring aggression in children, etc all which have an impact on the industry. Technological: The role of technology is vital in this industry as it focuses on technological efforts for competitive advantage. Every new development uses new technology. Though there are restricted innovations in the gaming industry, the speed of technological transfer is very high. Nintendo’s role from playing cards to toys to video games and then with each console introduced, included many technological changes. Technological up gradation increased hardware costs and discouraged innovation. The online capability of Nintendo Wii was a major change in the technology of the video game industry though they were not able to do as well as their competitors (Sony, Microsoft). Environmental: The video game industry uses a lot of plastic resources. Playing games on television or computers does consume a lot of power. Nintendo therefore see to it that their games utilize low power. On the other hand protecting the environment and practicing a â€Å"green† lifestyle is a value many of today’s parents are trying to teach their children. Nintendo facilitates in that effort through the creation of â€Å"Super Mario Sunshine†Ã¢â‚¬ , which challenge players to improve the environment around them. Legal: The legal issues faced by the video game industry include trademarks, copyrights, licensing, online ownership, revenue recognition and demands ofShow MoreRelatedMarketing Plan3452 Words   |  14 Pages– Sony PlayStation 4 Table of Contents Page 1. About the company 2. Internal analysis 2.1. General analysis 2.2. SWOT analysis 2.3. Predecessor analysis 3. External analysis 3.1. PEST analysis 3.2. Porter s 5 forces 3.3. Competitors 3.3.1. Nintendo 3.3.2. Microsoft 3.3.3. PC 3.4. Customer analysis 4. Marketing Mix 4.1. Product details 4.2. Price 4.3. Distribution 4.4. Promotion 4.4.1 Marketing slogans and logo 4.5. Marketing Objectives 5. Evaluation and Control Toni Hoang, Tim von OldenburgRead MoreComment on How Changes in Macro and Market Environment Forces Impact on the Level of Competition in an Industry.18606 Words   |  75 Pagesmarketing environment explain the distinction between the microenvironment and the macroenvironment discuss the impact of political and legal, economic, ecological/physical environmental, social/cultural and technological forces on marketing decisions explain how to conduct environmental scanning discuss how companies respond to environmental change Political and Legal Forces The marketing environment FIGURE CHAPTER 3 73 marketing-orientated ï ¬ rm looks outwards to the environment in which it operatesRead MoreSony Play Station Competition Analysis10386 Words   |  42 Pages      SONY  Ã‚   PLAYSTATION   TABLE  OF  CONTENT   SECTION I – INDUSTRY SUMMARY: AN ANALYSIS OF THE INDUSTRY MARKET SITUATION ENVIRONMENTAL SCANNING: PESTEL MICRO-ENVIRONMENT FIVE FORCE MODEL ANALYSIS EFE MATRIX SECTION II – COMPANY PERSPECTIVE: AN ANALYSIS OF COMPANY/BRAND COMPANY BACKGROUND PRODUCT BACKGROUND STRENGTHS AND WEAKNESSES SPACE ANALYSIS 6 FUNCTIONAL ANALYSIS IFE MATRIX SECTION III – COMPETITIVE ANALYSIS 20 21 23 24 25 26 10 11 12 13 15 18 1 3 5 6 8 COMPETITORS IN THE MARKET STRATEGICRead MoreStrategic Analysis of Lego Essay4136 Words   |  17 Pagesand they had the required resources to reach their strategic goals. Explanation the environmental factors impacting on LEGO during 1995-2009 Kotler (1998) argues that a PEST analysis is a useful tool in many ways including working out a business’s position, its market growth rate and what direction its operations should be heading in. This report will use a PEST analysis to identify what environmental factors affected LEGO from 1995-2009. Political/Legal factors Compliance with differentRead MoreCango3111 Words   |  13 PagesEconomic analysis can help them define production, distribution and consumers goods and services. CanGo must also analyze the governmental environment within the demographics. This will allow CanGo to look into unfair competition, restraint of trade, environmental, discrimination, online registration, privacy, product safety, labeling, intellectual property, warranties, deceptive and misleading claims, advertising to children, telemarketing, email spam, tying contracts, exclusive dealerships, transportationRead MoreMkc1 Study Guid3211 Words   |  13 Pagesavailability of credit. 9. What are some examples of social-culture influences on marketing decisions? A few examples of social-culture influence on marketing decisions are family, social roles/status, and geographies. 10. What is environmental scanning? Environmental scanning is careful monitoring of organizations internal and external environments for detecting early signs of opportunities and threats that may influence its current and future plans. 11. What is the difference between direct and indirectRead MoreThe Sony Corporation a Case Study in Transnationa Media Management9950 Words   |  40 Pagesat Sony was enamored with the idea of videogame technology. ‘The management at Sony did not view themselves in the business of videogame technology which was seen as a toy’ (Fujishima, S. 2000, pers. comm., 23 March). Worse still, companies like Nintendo and Sega were the established leaders in videogame technology and software. Nevertheless, Sony’s Executive planning committee approved $50 million in start-up costs in order to allow Kutaragi and his design team to develop the basic computer chipRead MoreMkc1 Study Guide Essay8083 Words   |  33 Pagesis right and what is wrong in marketing B. By requiring tailored marketing strategies C. By creating a need for a new marketing technologies D. By studying different cultural practices 2. What element should marketing managers consider when scanning the competitive environment? A. The human mind B. Transfer price C. Substitute products D. The distribution channel 3. When a group of retailers and wholesalers of a particular product decided to all raise prices together and they are accusedRead MoreValve Corporation Final Project Essay4190 Words   |  17 PagesPolitical Factors †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Economic Factors †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Socio-Cultural Factors †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 Technological Factors †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 Environmental Factors †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 7 Legal Factors †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 Five – Forces Model †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 Supplier Power †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Buyer PowerRead MoreMarketing Environment5847 Words   |  24 Pagesconsumers live within a cultural and social environment which to a greater or lesser degree determines the way in which we behave as individuals.† said Elaine O’Brien, University of Strathclyde. Unlike the controllable marketing mix variables, the environmental forces are not controllable by marketers. However, marketers can control how they deal with those uncontrollable forces by identifying and monitoring those forces that are relevant to their firms. They also must forecast changes in these forces

Frankenstein, By Mary Shelley - 1193 Words

It is proven that our demons are struck from heaven and soar from below us. In Mary Shelley’s novel, Frankenstein, lectures about the results of an abandoned child. In the beginning of the novel the main character, Victor Frankenstein was obsessed with knowledge. Victor was thrilled to work on his new experiment, on creating life. When his project was complete it was described hideous and Victor abandoned his creation. When a child is abandoned it is natural to develop internal fear. The child has a message from abandonment making them feel useful and unwanted. If a child does not receive the protection and nurture of a parent, children will seek the answers on their own. The monster discovered how to survive, and learned different†¦show more content†¦As the monster continues with his story it’s as he seeks for remorse from Victor. The Monster wants Victor to take responsibility of his creation. The monsters main goal is to make Victor feel guilty for what he created. Also The Monster is confused on his purpose in the world and plans to get all the answers from Victor. This part of the novel, reveals that the monster may be more human than victor himself. The Monster craves for attention and companionship while Victor has it all and takes it all for granted. Considering Victor ran off from his creation when it came to life. The monster had no guidance from a parent between right or wrong. Shelley informs the audience that the monster learned his common knowledge from the Delaceys’. The Monster became determined to be intelligent and filled with knowledge. Considering he came from nothing, the monster challenged his knowledge and read books. This pattern you see in the monster is quite identical from Victor’s dedication to philosophy as well. After all, the monster is held responsible for other people’s behaviors. In this case the Delaceys raised him, therefore his behavior traits are much like the Delaceys. The monst er’s behavior isn’t the general description of a â€Å"monster,† he cares and loves just like the Delaceys do. If you produce a child it must be at least one step better than you. Victor did not put his creation in the environment of a parent and child bond. Therefore, how

Essay on Same-Sex Marriage, the Right to Unite - 2088 Words

Gay Marriages: The Right to Unite Sam* and Alex* have been together for two years. Recently, they decided that they would like to buy a house together. Unfortunately, they are homosexual and are having trouble attaining a loan together. If they were married, as they one day hope to be, there would be no problem getting a loan and simply purchasing a home. Marriage is not an option for Sam and Alex in the state where they live. Because they are gay, they are unable to legalize their relationship in 48 of the 50 states. The issue of gay marriage is a very controversial subject in the late 1990s. Recently, Hawaii and California legalized the marriage of gay individuals, with Vermont not far behind. Proponents of this†¦show more content†¦Psychologists believe that there are several reasons for this. Most homosexuals who are married have been together for several years before the wedding. Unlike heterosexuals, who often are wed months after the relationship begins. Also, married homosexuals tend to older when they tie the knot. Finally, Danish gays and lesbians rarely divorce...(because)...only those who are strongly motivated to marry do so, given societys disapproval of overt homosexuality(Jones, 22). Since the legalization of gay marriages in Hawaii and California are so recent, there are no current studies on the divorce rates among homosexuals in the United States. However, one would believe that Danish statistics in this area would be comparable. Marriage, the Supreme Court declared in 1967, is one of the basic civil rights of man...the freedom to marry is essential to the orderly pursuit of happiness(Stoddard, 413). The Supreme Court did not differentiate between a homosexual person and a heterosexual person. It seems that the basic argument against same sex marriages it that, by allowing them, we would be desecrating the holiness of marriage and the traditional family union. Marriage creates families and promotes social stability. In an increasingly loveless world, those who wish to commit themselves to a relationship founded upon devotion should be encouraged(Stoddard, 413). Opponents disagree andShow MoreRelatedDo Not Stigmatize Same-Sex Marriages as Inferior by Not Legalizing These Unions1222 Words   |  5 Pagesknown as a â€Å"traditional marriage†. Considering the popularity of marriages that are arranged on the basis of polygamy, communal child rearing, and even the use of mistresses, homosexual marr iage should not be considered â€Å"unnatural†. For many people, it is hard to understand how any individual can love someone of their same gender. Nonetheless despite the percentage of the population that is muddled by the act, same sex marriage should be legalized because denying them that right sends the message thatRead MoreGay Marriage: Refutation Researched Argument1465 Words   |  6 Pages Gay sex marriage is the most conflicting issue in the contemporary social world. Marriage is an association of persons through which we perceive the reflection of a particular culture. It is basically a private matter and a fundamental human right. People should have the right to decide with whom they marry, not the state. If two persons are closed to each other regardless of their gender, they should be allowed to marry with each other  (Eric). Legalizing gay marriage is granting same-sex couplesRead MoreGay Sex Marriage Should Be Legal1415 Words   |  6 Pages Gay sex marriag e is the most conflicting issue in the contemporary social world. Marriage is an association of persons through which we perceive the reflection of a particular culture. It is basically a private matter and a fundamental human right. People should have the right to decide with whom they marry, not the state. If two persons are closed to each other regardless of their gender, they should be allowed to marry with each other (Eric). Legalizing gay marriage is granting same-sex couplesRead More Gay and Lesbian Issues - Homosexual Couples Must Be Allowed to Marry798 Words   |  4 Pagesimages of a man and a woman being joined in marriage. But for gays and lesbians, having the chance to legally say I do is a far-off dream, not a reality. For years in other countries, same-sex couples have had their marriages federally recognized, but the unions of American homosexuals still go unrecognized by the United States government. Same-sex marriages deserve to be legalized in this country. Homosexual couples should be entitled to the same rights as heterosexual couples. First, lookRead MoreThe Controversy Over Same-Sex Marriages861 Words   |  3 Pageswrong for society to accept marriages between same-sex couples. The masses express confusion regarding the homosexual community and individuals are generally inclined to discriminate homosexuals. While some consider that marriage is not actually an important thing and it is irrelevant whether or not a gay couple unites through official means, recent events show otherwise and it is apparently very important for a homosexual couple to have access to the institution of marriage in order for both of itsRead MoreThe Debated Issue of Same-Sex Marriage750 Words   |  3 PagesSame sex marriage has been an issue of debate among many countries because it concerns an issue of basic human and moral rights. According to the United States, a traditional marriage is the union of opposite sexes, a heterosexual union. One man and one woman unite to bind their marriage. This has been the tradition for many years unt il the issue of same sex marriage arose around the 1970s. The Defense of Marriage Act was passed in 1996 and gave the states the decision on whether or not they authorizedRead More Same Sex Marriage Should be Legal Essay930 Words   |  4 Pages Marriage is the sacred bond between two people who love and cherish one another. Traditionally this bond has been held between man and woman. With so many changes in the world, there are more openly homosexual people in our society. Though people have become more accepting of the existence of homosexuality, gays and lesbians are still considered unequal when it comes to marriage. Homosexual couples should have the same rights to marry as heterosexual couples. Denying this right is unjustRead MoreShould Same Sex Marriage Be Legalized?912 Words   |  4 Pages 2015, the day in which the Supreme Court declared that same-sex couples have a constitutional right to legally marry nationwide. Legalizing same-sex marriage has become a major political issue and has caused many debates. Many believe that homosexuality is immoral and against the bible, while others think of it as just another way of living. Although every person has their own perspective, whether they are for or against same-sex marriage, it should not be looked down upon or disrespected for theRead MoreHistorically When You Looked Up The Definition Of Marriage1017 Words   |  5 PagesHistorically when you looked up the definition of marriage in the dictionary, it defined marriage as a union between a man and a woman. According to cbn.com, Merriam-Webster changed its definition of marriage in 2003. The revised version now defines marriage as the state of being married as spou ses in a consensual and contractual relationship recognized by law. Currently, in 2017 more sources have also made revisions to redefine marriage. They are now defining marriage as being between two people instead ofRead MoreDomestic Partnerships Should be Legal Essay961 Words   |  4 Pagesruled that the US Constitution guarantees the right for same-sex couples to marry. Should gay marriages be legal? Clearly we as a nation are undecided on this issue. Gay rights groups are fighting for rights while religious groups are fighting against gay marriage. I do NOT believe it is fair to discriminate against gays for being together. America is a free country and people should be able to be in a relationship with whomever they desire. Gay marriage is only legal in a few states. In some of these

Ken Kesey s One Flew Over The Cuckoo s Nest - 1716 Words

The Geese in the Wolf’s Nest â€Å"The creatures outside looked from pig to man, and from man to pig, and from pig to man again; but already it was impossible to say which was which.† (Orwell). Although animals might only look like animals, they are symbols of deeper meanings. Throughout the fiction novel One Flew over the Cuckoo’s Nest, by Ken Kesey, many symbols/motifs are presented in the form of animals that represent characters. These animals give meaning to the story and illuminate the plot by giving insight on character development, parallels, themes and thought processes of characters. McMurphy represents the Geese, Nurse Ratched is rendered as a wolf and the Patients are portrayed as hens and rabbits. First of all, the geese represent†¦show more content†¦This is similar to how the goose in the quotes swoops down and plucks hens out of the cuckoo’s nest. The geese that are flying opposite directions from the cuckoo’s nest reflect Mcmurphy’s own desire to free himself and not the patients. Furthermore, even though Mcmurphy liberates himself from the ward, he also liberates the patients from the ward, which is the cuckoo s nest. Another parallel between Mcmurphy and geese is when Chief Bromden looks out the window of the ward and sees a dog, geese and a car. For instance, one night when Bromden wakes up, he sees the dorm for how it is instead of the usual machinery he sees. He realizes this and walks to the window and to his surprise sees a dog and geese, â€Å"I tried to look where the dog was looking to see if I could find the flock, but it was too dark. The honking came closer and closer till it seemed like they must be flying right through the dorm, right there over my head. Then they crossed crossed the moon-a black, weaving necklace, drawn into a V by that lead goose†¦when [t]he [dog] couldn’t hear them any either, he commenced to lope off in the direction they had gone,†(Kesey 143). The parallel between Mcmurphy a gain is shown through his leadership and followers. In this quote the geese are only heard at first, and then seen. This is similar to Mcmurphy in the way he says things to the Nurse and to the Patients and then Nurse Ratched sees what actions he is taking. He takes action

Goods and Services Tax Analysis of Policies

Question: Discuss about the Goods and Services Tax Analysis of Policies. Answer: Fringe Benefit means a benefit or allowance provided by the individual employers or company to the employees for the services rendered by them during the financial year. Employers are required to pay tax on the value of such allowances as per Fringe Benefit Tax Assessment Act (FBTAA) 1986 as well as TR 97/17 of ITAA 97. However, there are certain benefits provided by the employers that are exempted from tax liability in the hands of the employers and companies (Nijland and Dijst 2015). According to section 58X, FBTAA 1986, exempted allowances means the expenses incurred or reimbursement made by the employers to the employees for the allowances utilized for the work purpose. Such exempted fringe benefits include expenses for electronic device, computer software, briefcase, protective clothes or any other work tool. Further, as per the section 136 in FBTAA 1986, tax on fringe benefits provided by the employer or companies are determined as per higher gross- up rates and lower gross up- rates (Clement et al. 2016). As per TR97/17, higher gross up rate applies to the taxpayers for measuring the taxable value of fringe benefits who pay Goods and Services Tax (GST) on the allowances and further eligible to claim credit on GST. On the other hand, lower gross- up rate applies to the taxpayers who do not pay GST on the expenses of the benefits paid to the employees and are not eligible to claim credit on GST (Ahmad and Scott 2015). In the present case, Periwinkle Pty Ltd, a manufacturing company provided allowance on car to its employee Emma for the purpose of travelling related to work and personal. The cost of car for the company amounted $33,000, which is inclusive of GST. It is given that Emma used the car travelling 10,000 kilometers incurring $550 including GST. Further, the car was not in use for 10 days and it was parked at the airport including the schedule for annual repairs for five days. Considering the regulations of FBTAA 1986, it has been observed that if the car is used or allowed to use by the employee for personal purpose then it will be taxable in the hands of the company. However, if the car is used for the work purpose then it falls under the category of exempted benefits as per FBTAA 1986 (Massiani 2015). Moreover, the rules apply to the allowances if the car includes a sedan or a station wagon, any car having the capacity to carry for less than one tone or if the car carrying maximum nine members. Further, car-parking benefit arises if it has been parked at the employees premises or at any other place, including station or airport in case the employee uses the car. Similarly, in case the car is used for repairs or maintenance then it will not be considered as a car used for personal purpose (Gbadago and Awunyo-Vitor 2015). Accordingly, the Periwinkle is liable to pay tax on the fringe benefit on car in proportionate to its use by Emma for the year ending 31 March 2014. Cost of the car $33,000.00 car used for 10,000 Kms Number of days car was not in use 10 days Proportionate cost of car as per the use 33,000*350/360 = $32,083.33 Higher gross- up rate 2.0647 Taxable value $66,242.46 Amount of FBT on the taxable value @46.5% $30,802.74 Table 1: Taxable amount of FBT (Source: Created by author) Since the cost of the car included the charges of GST, higher gross up rate has been used to compute the taxable value of car benefits. On the contrary, expenses on the maintenance and repairs amounted to $550 would not be constituted as taxable benefit as per the provisions under FBTAA 1986 because it does not constitute the use for personal purpose. Additionally, the car parked at the airport shall be taxable as it was in possession of Emma even though she was travelling interstate. Cost of car for 10 days $ 33,000.00 - 32,083.33 = 916.67 Higher gross- up rate 2.0647 Taxable value = 1,892.64 Amount of FBT on the taxable value @46.5% 880.08 Table 2: Taxable amount of FBT (Source: Created by author) Further, the company provided Emma a loan amounted to $500,000 at an interest rate of 4.45% on 1 September 2013. It constitutes as fringe benefit because the loan has been provided at the interest rate less than the benchmark specified under FBTAA 1986. The benchmark interest rate for the year ended 31 March 2014 is 6.45% per annum whereas the company provided the loan at the rate of 4.45%. Therefore, Periwinkle is liable to pay tax on the loan amount of $500,000 at the differential interest rate (6.45% - 4.45%) = $10,000 at the rate of 46.5% amounted to $4,650.00. However, the use of loan amount by Emma does not affect the taxability of the amount of benefit in the hands of Periwinkle Ltd. Use of loan amount would affect the deduction in measuring the taxable income in the books of Emma. In the taxation year 2014 Emma acquired a bathtub amounted to $1,300 while it costs $700 to the company. On the other hand, the company sells the product to the consumers for $2,600. Considering the provisions of FBTAA 1986, any benefit paid by the company to the employees is known as fringe benefit and the employer is liable to pay tax on the taxable value of such benefit (Ct, House and Willer 2015). Since Periwinkle provided its product to Emma at an amount less than it sell to the public, the company is liable to pay tax on the allowance amount i.e. $2,600- $1,300 = $1,300 at the rate of 46.5%. FBT consequence if the amount used to acquire shares In case the amount of loan provided by Periwinkle Ltd to Emma during the financial year 2014 used to acquire the shares instead of lending, it to husband then also section 136 of FBTAA 1986 would be attracted. The company is liable to pay tax on the amount of benefit provided to Emma because the purpose and the nature of use of loan amount is not relevant to determine the taxability of the loan amount (Larsen 2015). Accordingly, the taxable amount for the loan amount would be same as it was measured in the solution (a) i.e. $4,650. Determination of income in ordinary concepts According to the Income Tax Assessment Act 1997, any gift received by the taxpayer or assessee whether in cash or in kind do not constitute the ordinary income. Based on the case of Scott vs. FCT it has been stated that if the taxpayer receives cash prize from personal qualities or if the receipt is not on regular basis then such receipt would not be considered as an ordinary income (Mihaela and Corina 2015). In the present situation, a student received a cash prize as the best student award which cannot be considered as an ordinary income as per ITAA97. However, youth allowance received by the student from the government constitutes as ordinary income because it has been assumed to be received on regular basis. In case of allowances received by the employers or members of Defense Force, then such allowances should be considered as an ordinary income and to be included in the assessable income u/s 6-5 ITAA97. The allowances include superannuation fund, amount of gratuity, dividend or unused leave encashment, then such amount shall be included in the assessable income of the taxpayer (Gow and Frazer 2015). In the given case, the employers wife has received amount of gratuity from the previous service in the financial year. According to the provision of section, 15.2 ITAA 97, amount gratuity if received by an employees wife on his death and if the period of 5 years have not been lapsed then such income would be considered as ordinary income. However, in the given case the period of death of the employer is not mentioned therefore, it is assumed that the 5 years has not been lapsed (Jayaram 2015). Therefore, the amount of gratuity received by the employers wife would be regarded as ordinary inc ome. As per the TR 2002/21 ITAA97 payment made, as an honorarium is not regarded as an ordinary income because it is paid as gesture on personal grounds. Further, the amount is considered as ordinary income if it is received by the taxpayer on the regular basis. In the present case, honorarium was received by a student against the act of honorary secretary of a football club. Considering the provision of ITAA 97 it can be said that if the honorary payment received by the student is on regular basis then it would be considered as ordinary income (Ford, Myrden and Jones 2015). On the contrary, if the payment is received as honorarium on temporary basis then the income would not be considered under ordinary concept. Receipt of bonus from the employer constitutes as assessable income as per ITAA97 because it is the income earned in context to the regular service rendered by the employee. Any amount of allowance or benefit if received by the employee against the services is termed as ordinary income in ITAA97 (Sigler and Sigler 2015). Accordingly, as per the present situation, bonus received by the employee for a suggestion adopted by the management would be regarded as income under ordinary concepts. As the amount of bonus received by the employee is under the terms of regular service provided to the employer on personal qualifications therefore, it would be considered an income under ordinary concept. Tax Liability of Peter According to the provision of capital gain section 104.5 ITAA97, if the land is inherited by the taxpayer from the ancestors then it will be taxable if it is sold by the inheritor. The inherited land is not taxable in the hands of the taxpayer who gifted the land as an inheritance but it is taxable if the land is sold by the receiver (Vouem, Kramer and Schffer 2016). Further, the cost of land in this case would be considered as the cost of acquisition incurred by the ancestor who gifted the land. However, the cost would be considered after providing the indexation factor on the cost. The cost would include the cost of improvement or any other incidental expenses incurred by the taxpayer subjected to the indexation (Tsoutsoura 2015). In the present case, Peter acquired a farm land as inheritance from his father which was 15 hectares and decided to sell in later years due to complains for urban developing and pesticides. Peter incurred incidental expenses by borrowing $120,000 and completed the development by creating 200 blocks. The taxpayer further sold around 150 blocks during the year for an average amount of $150,000 for the purpose of constructing residential housing. In view of the taxation rules of capital gains in ITAA97, it can be analyzed that peter is liable to pay tax on the taxable value of land since he sold the same after developing it for residential house. On the contrary, Peters father is not liable to pay tax on the land because he transferred the land to Peter as a gift and inheritance. However, the taxable value of the land would be taxable to Peter under the head Capital Gain, ITAA97 (Gruver et al. 2016). In order to determine the taxable value of land cost of acquisition incurred by Peters father is required to be considered which is not available in the given case. Such cost would be valued by using the indexation factor of the current taxation year in which the land was sold. Further, the borrowing cost of $120,000 shall also be considered as cost of improvement and deducted from the sale consideration of $150,000 each block. Peter is eligible to claim deduction for the borrowing amount because it was acquired for the purpose o f developing the land (Ainembabazi and Angelsen 2016). In addition to this, peter is eligible to claim discount at the rate of 50% since the land was held by Peter for more than one year. Reference List Ahmad, R. and Scott, N., 2015. Fringe benefits and organisational commitment: the case of Langkawi hotels.Tourism Review,70(1), pp.13-23. Ainembabazi, J.H. and Angelsen, A., 2016. Land Inheritance and Market Transactions in Uganda.Land Economics,92(1), pp.28-56. Clement, R.C., Olsson, E., Katti, P. and Esther, R.J., 2016. Fringe Benefits Among US Orthopedic Residency Programs Vary Considerably: a National Survey.HSS Journal, pp.1-7. Ct, S., House, J. and Willer, R., 2015. High economic inequality leads higher-income individuals to be less generous.Proceedings of the National Academy of Sciences,112(52), pp.15838-15843. Ford, D., Myrden, S.E. and Jones, T.D., 2015. Understanding disengagement from knowledge sharing: engagement theory versus adaptive cost theory.Journal of Knowledge Management,19(3), pp.476-496. Gbadago, F.Y. and Awunyo-Vitor, D., 2015. Gift tax compliance in Ghana: Evidence from Kumasi Metropolis.Journal of Accounting and Taxation,7(2), p.29. Gow, A. and Frazer, A., 2015. Who owns tips? Hospitality workers and the distribution of customer gratuities.Australian Journal of Labour Law,28(2). Gruver, J.B., Metcalf, A.L., Muth, A.B., Finley, J.C. and Luloff, A.E., 2016. Making Decisions About Forestland Succession: Perspectives from Pennsylvania's Private Forest Landowners.Society Natural Resources, pp.1-16. Jayaram, N., 2015. Entering an Expanding Academia.Young Faculty in the Twenty-First Century: International Perspectives, p.141. Larsen, L.B., 2015. Common sense at the Swedish Tax Agency: Transactional boundaries that separate taxable and tax-free income.Critical Perspectives on Accounting,31, pp.75-89. Massiani, J., 2015. Cost-Benefit analysis of policies for the development of electric vehicles in Germany: Methods and results.Transport policy,38, pp.19-26. Mihaela, I.A. and Corina, D.G., 2015. TIP TAXATION-Necessity or Inconvenience?.Ovidius University Annals, Series Economic Sciences,15(1). Nijland, L. and Dijst, M., 2015. Commuting-related fringe benefits in the Netherlands: Interrelationships and company, employee and location characteristics.Transportation Research Part A: Policy and Practice,77, pp.358-371. Sigler, K. and Sigler, J., 2015. CEO Pay Complexity Necessary to Reduce Agency Problems.Compensation Benefits Review, p.0886368715582114. Tsoutsoura, M., 2015. The effect of succession taxes on family firm investment: Evidence from a natural experiment.The Journal of Finance,70(2), pp.649-688. Vouem, L., Kramer, S. and Schffer, U., 2016. Fairness perceptions of annual bonus payments: The effects of subjective performance measures and the achievement of bonus targets.Management Accounting Research,30, pp.32-46.

A case study on the social media marketing plan as free sample

Question: Discuss about the Social Media Marketing Plan for A case study of The Iconic. Answer: Introduction The report focuses on development of a social media marketing plan. An Australian ecommerce company The Iconic has been chosen for this research. The Iconic is a growing online fashion retailer in Australia. This company started business in Sydney during 2011. The report analyses situational analysis on new product that has been launched by the company. The Iconic applies different marketing strategy for the development of new products frequently. Situational analysis on this company highlights the companys capabilities in business operations and how this company influence customers. The report also analyses how internal and external business environment influence companys business process. For the situation analysis, 5C model and SWOT analysis is followed in this study. The 5C includes company, competitors, customers, collaborators and climate of the business (Tuten Solomon, 2014). The Iconic changes strategy overtime when takes decision to launch new products in the market. Fashion industry is a dynamic industry, where customers choices and preferences tend to change rapidly. In order to compete with changing market, company needs to make strategic planning. Proposed strategy highlights plans of the company when lunching new products in the market or penetrates into new market (Saravanakumar SuganthaLakshmi, 2012). The report mentions action plan of The Iconic for new product launch. The action plan highlights the steps that require to be taken by the company to achieve the goal. In the action plan, the manager considers time schedule, market promotion strategy, required resources, and possible expenditure for the new project. The action plan also includes predictable changes that are required for business expansion. Situational Analysis Situation analysis is useful to evaluate companys internal and external business environment and their effects on business. The situation analysis has been done using SWOT analysis, which considers 5Cs of business. Figure 1: Situation analysis: 5Cs of The Iconic (Source: Heymann-Reder, 2012) SWOT analysis Strength of the Company This part analyses companys operational capabilities, vision and values. It also includes strength of the company in performing competitive environment (De Vries et al., 2012). Compared to other leading online business, The Iconic is younger. The mission of the company is to generate high satisfaction level within every customer providing high quality products. The vision of the company is to become one of the leading online fashion retail companies in Australia and New Zealand. The Iconic provides a large number of branded products of shoes, clothing and other fashion accessories (Theiconic.com.au, 2016). As a part of marketing the company has demographic segmentation policy. The home page of the website is designed in the way that both men and women get there unique choices (Webprofits.com.au, 2016). The company uses sales metrics and market analysis to predict the market trend. Customer satisfaction: Before launching new product in the market, market assessment about the choice of the customer is necessary. The Iconic efficiently uses online advertisement in own website with the collaboration of Criteo. The business strategy of The Iconic is very much customer oriented. They follows business-to-customer model. Therefore, customers find cheaper shopping in the website of The Iconic compared to other online retailer such as ASOS (www.theaustralian.com.au, 2012). The delivery and shipping process is convenient and less costly to the customers. New product launch is influenced by income of the customers (Kim Ko, 2012). Therefore, assessment of target market is necessary. Competitors: The iconic offers customer both refund, exchange and credit option to get competitive advantage over the competitors. Cost of returning product is free compared to other ecommerce business. In comparison with its close competitors, Iconic 100 days of return option to the customer, whereas ASOS gives return option only for 28 days. The Iconic uses value added service at the time new launch. It provides 110% credit option to the customers if they choose to get credit instead of cash. Otherwise, The Iconic holds the item for 14 days if the customer chooses to exchange the product. The target market of The Iconic is broader compared to its competitor ASOS. ASOS mainly focuses on young generation, whereas The Iconic wants to reach every kind of customers irrespective of gender and age. Collaborators: The collaborators are suppliers, partners and customers, who are significant stakeholders of the company. In order to increase online sales of The Iconic has collaborated with a personalized retargeting company, Criteo during 2015. Criteo supports the Iconic in online personalized advertisement. The strategy has been taken to increase online sales and attracting new customers. Another objective of this strategy is to retain existing customer in business. The technology support of Criteo helps The Iconic to identify most valuable customers and also helps to bid the price of the products (www.adnews.com.au, 2015). When launching a new product, the company uses this strategy effectively. Weakness During 2012, The Iconic faced a loss in business due to economic turmoil. Being a startup company, The Iconic incurred high cost in operation. In competitive market, low cost structure is required to get competitive advantage. Low cost helps the business to keep product price low (Rae, 2012). However, despite having high cost, the company keeps product price, which affects the revenue of the company. Investment spending of the company is high in comparison to other competitors in the market. Opportunity The company has opportunity to increase investment in new product line. The company may increase product attractiveness to the customers. Moreover, there is opportunity to extend brands provided by Iconic. In present days, the company operates its business in Australia and New Zealand. Hence, opportunity is there to expand business globally in the fashion world. Threat Fashion industry is fast growing industry. Therefore, there is opportunity for other firms to enter into the market. In the Ecommerce industry, the elasticity of demand for product is high. Retaining existing customer is difficult task without robust business model. Entry of new firm is always there in the ecommerce business (Erdomu Cicek, 2012). Proposed strategy The strategy of The Iconic is to create a social media plan for launching new product. The need for social media marketing plan is to mitigate issues faced by the company in online business. Entry of new competitors in the market is new treat for the Iconic. Therefore, SMM strategy may help the business to overcome the problems. Being an existing business in the market, the company has the advantage of first mover in the market. First mover indicates the firm in the oligopoly market, which takes first decision about market strategy. Being a leader in the market gives advantage to the firm over decision making. The first mover can take independent decision considering the strategy of other firms (Chiu et al., 2014). SMM goals During the new product launch, The Iconic takes two strategies such as product differentiation and change of high cost business model. The product differentiation strategy can be implemented by creating self brand. Creation of self brand may give the company different recognition in the market (Morris et al., 2015). SMART analysis is useful tool for market analysis. The objective of the strategy is to launch new brand of shoes for both men and women. Customer retention record of the company is good. Starting journey from 2011, the company has been able to create good recognition in Australian fashion market. Customer friendly marketing policy has helped the company to acquire significant market share. SMART analysis The target achievement is measurable through analysis of product, quality, and how frequently the company develops its product line. The Iconic generally follows high cost business model. To retain existing customer and attract new customer the company the company gives facilities to the customers. The product return policy is customer friendly however costly. Shift of high cost model can help the business to increase revenue. The company may follow other customer retention policy such as product differentiation; value added service, discounting etc (Colla Lapoule, 2012). In the development process of new product, the company takes help of Criteo. Criteo presents products to the customer in an innovative, which helps to increase demand for the product. Creation of new brand helps the company to shift from high cost model. Keeping branded products with high quality may increases expenditure of the company. If the company is able to create brand recognition, it will increase value of the company. Unique product may help the company to explore business internationally. To get brand recognition, the company can use other social media apart from personal advertisement. Face book, YouTube, Twitter etc can be used for the market promotion (Healy Palepu, 2012). These are useful tools for business-to-customer model, which is followed by The Iconic. To review whether the customers accept the new product or not the company can use white paper. White paper is an online business review paper prepared for audience. Other business audience, who is interested in ecommerce business, can follow the white paper. This paper highlights product information, product design, quality, issues, difficulties faced by company in product launching (Fleisher Bensoussan, 2015). Action Plan The action plan is involves identification of tasks, analysis of planned tasks, implementation and predicted results. The action plan involves changes in previous strategy and formulation of new task schedule. New product development has several stages. Every project needs to be dividing into different several tasks. For every task, different time frame is allotted. Planning of tasks helps proper implementation of tasks. Project planning helps the project manager to monitor and implement the tasks accurately. Every task requires both time and resources. Therefore, delay in tasks than allotted time causes wastage of resources (Toufaily et al., 2013). The action plan for new brand of shoe launch is as follows. Tasks Time schedule Predecessor A Goal setting 5 days - B Market research 30 days A C Meeting of product development team with companys top manager 1 days B D Budget planning 5 days C E Product design 7 days B F Physical resource allocation 15 days D G Financial resource allocation 25 days D H Product manufacture 10 days F I Advertisement 60 days E J Product launch H Gantt chart Days Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 A B C D E F G H I J Budget planning is important tasks of a project of product launch. The Launching new shoes in the name companys own brand require creation of logo and attractive design. Therefore, after doing market research by product development team, the next stage in budget allocation. Budget allocation is necessary, as the stakeholder associate with the project gets an idea about project tasks and expenditure. In this budget planning stage, sales forecast is required based on market research. Budget allocation helps in maximum utilization of resources (See-To Ho, 2014). Development of products requires resources. Financial resource is important part of project. Existing business can use internal assets for financing new project. The Iconic can use retained earning to finance the project. The iconic is growing business company. The growth rate of this company is high and thus sufficient current asset is available to the firm to meet shot term finances. If the dividends are high, then sufficient funds may not available o the company to launch the product at a large scale (Pardalos Tsitsiringos, 2013). Therefore, external finance can be used. The company can take business loan from banks. Joint venture with another business firm is another option. The venture capitalists can be easy source of finance. Collection of funds requires time. Application for loan, approval of loan requires some time. Physical resource allotment is also require time. These two tasks can be done simultaneously. Launch of new product require creating awareness to the customers. One-day advertisement is not feasible. Hence, social media marketing is useful tool for product promotion. Social media marketing requires a long time to create awareness (Koh et al., 2012). 3months advertisement on different social media and personal website is effective for the company. Recommendations The business model followed by The Iconic is customer oriented, which is good policy this business. To sell finished products in the market, business to customer is effective policy. Customer satisfaction is important aspects of any business. However, the high cost model of The Iconic is not feasible to achieve sustainability in business. In competitive market, cost needs to be minimized in order to achieve economies of scale. Economies of scale are achieved by achieving cost advantage. Price is important factor in competitive market. If average cost of a firm remains high, it cannot be able to lower price of product compared to other firm. In price completion the high cost firm fails to operate by making profit. Therefore, shift from high cost business model is not feasible for long term sustainability. The Iconic can remove the policy of offering full cost exemption in case of product return. Refund is good option. However, exemption of transportation cost can be removed. Alternative policy such as bundling strategy is effective in business. Bundling strategy is to offer different products in one package at low cost. This can be attractive policy. When developing new products, some exiting products can be offered with the new product at relatively low cost. This can be good business strategy. Conclusions The Iconic is a leading fashion and sport wear online retailer. The company is to launch a new shoe product in the market to attract more customers in business. Customer satisfaction always remains a goal of the company. The company follows business to customer business model. Social media marketing is useful tool in new product lunch. The situation analysis has been made to assess the online retail market and external business environment before launch of new product. The SWOT analysis shows that company has strong branded product line and recognition in the market. The Iconic enjoys competitive advantage over its rival in the online retail market. Despite being younger company, The Iconic has been able to acquire significant market share in Australia. The company has strong financial positive in terms profitability. These are all positive factors, which helps in market promotion for new product. The recognition in the market increases the possibility of acceptance of new product to the customer. The iconic has one weakness, which can hinder the growth of the company in future. The company follows high cost model. Investment cost of the company is higher compared to other existing ecommerce business entity. The Iconic has business operation in only Australia and New Zealand. Therefore, there is opportunity to the company to explore business outside Australian territory. New product launch in the name of own brand can give the company an international exposure. Social media marketing has important role in development of business model. References Chiu, C. M., Wang, E. T., Fang, Y. H., Huang, H. Y. (2014). Understanding customers' repeat purchase intentions in B2C e commerce: the roles of utilitarian value, hedonic value and perceived risk.Information Systems Journal,24(1), 85-114. Colla, E., Lapoule, P. (2012). E-commerce: exploring the critical success factors.International Journal of Retail Distribution Management,40(11), 842-864. De Vries, L., Gensler, S., Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing.Journal of Interactive Marketing,26(2), 83-91. Erdomu, . E., Cicek, M. (2012). The impact of social media marketing on brand loyalty.Procedia-Social and Behavioral Sciences,58, 1353-1360. Fleisher, C. S., Bensoussan, B. E. (2015).Business and competitive analysis: effective application of new and classic methods. FT Press. Healy, P. M., Palepu, K. G. (2012).Business Analysis Valuation: Using Financial Statements. Cengage Learning. Heymann-Reder, D. (2012).Social Media Marketing. Addison-Wesley Verlag. Kim, A. J., Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand.Journal of Business Research,65(10), 1480-1486. Koh, T. K., Fichman, M., Kraut, R. E. (2012). Trust across borders: buyer-supplier trust in global business-to-business e-commerce.Journal of the association for information systems,13(11), 886-922. Morris, M., Schindehutte, M., Richardson, J., Allen, J. (2015). Is the business model a useful strategic concept? Conceptual, theoretical, and empirical insights.Journal of Small Business Strategy,17(1), 27-50. Pardalos, P. M., Tsitsiringos, V. (Eds.). (2013).Financial engineering, E-commerce and supply chain(Vol. 70). Springer Science Business Media. Rae, R. (2012). Social media marketing. Saravanakumar, M., SuganthaLakshmi, T. (2012). Social media marketing.Life Science Journal,9(4), 4444-4451. See-To, E. W., Ho, K. K. (2014). Value co-creation and purchase intention in social network sites: The role of electronic Word-of-Mouth and trustA theoretical analysis.Computers in Human Behavior,31, 182-189. Toufaily, E., Ricard, L., Perrien, J. (2013). Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model.Journal of Business Research,66(9), 1436-1447. Tuten, T. L., Solomon, M. R. (2014).Social media marketing. Sage. Adnews.com.au, (2016) Case study: The Iconic and Criteo - AdNews. Retrieved 30 July 2016, from https://www.adnews.com.au/news/case-study-the-iconic-and-criteo Webprofits.com.au. (2016) A review of THE ICONIC's online marketing strategy. Webprofits.com.au. Retrieved 30 July 2016, from https://www.webprofits.com.au/blog/the-iconic/ Theiconic.com.au (2016) About THE ICONIC - Australia's Online Fashion Retailer. Retrieved 30 July 2016, from https://www.theiconic.com.au/about/ www.theaustralian.com.au (2012) Iconic wows fashionistas and investors. Retrieved 30 July 2016, from https://www.theaustralian.com.au/business/companies/iconic-wows-fashionistas-and-investors/story-fn91v9q3-1226472162077